WHOOP STRAP
WHOOP is an elite level wearable fitness tracker engineered to unlock
human performance. It is the category leader...by a long shot - driven by unmatched hardware, sleep metrics and software.
2018 Membership Launch + Rebrand:
WHOOP STRAP transitioned from selling hardware (Buy the strap directly) to monthly membership.
WIth this transition came an all new website, e-commerce platform shift, and light rebrand.
I helped creative direct this process, the creation of new brand assets, and implementation of refreshed brand elements across all media channels.
Website Launch:
Brand Photography:
"IN THE GREEN" Spring Campaign:
Whoop needed to change the conversation. What sets WHOOP Strap 2.0 apart from the "wearables" competition is it's ability to measure recovery. Every one talks about strain, but no one is talking about recovery. And it's WHOOP's belief that recovery is the missing link to unlocking performance, and unmet potential.
#inthegreen Films
#inthegreen editorial hub
