SPRING/SUMMER 2016 - "RCR" & "PRB"
Tracksmith is an independent running apparel brand that celebrates the distinct culture of the runner in every way imaginable. Below is a collection of the marketing efforts we delivered for the start-up (3 years old) brand in 2017.
"Run Cannonball Run"
Our hydrophobic swim trunk inspired run short led us to a campaign celebrating what it means to run in summer. Logging the miles. Soaking up the heat. Cooling off with a splash. We sold out immediately.
"Personal Record Bonus Program"
To gain followers and capture emails, we created a campaign rewarding athletes for their efforts at achieving a PR. The brand lives and breathes competition, so it was a natural fit. But this campaign was all about the competition we have with ourselves.