New York State: Clean Energy:
"Big Feet"
As the agency partner for the State of New York, our team was charged with helping them make good on that promise with the promotion of the latest in clean energy technology—the Heat Pump. Why do they matter to New York? Unlike traditional furnaces and boilers, heat pumps don’t require the burning of fossil fuels like natural gas and oil—making them ideal in reducing GHG emissions.
Biggest challenge: Getting our government client to buy into an idea that would earn the real attention of their audience without showing the product.
Biggest opportunity: Feet.
We asked ourselves…What if your feet were as big as your carbon footprint?
