“More” & “Keep On”
A campaign that began in the middle of a global pandemic, and continued on as we approached a time where life was getting back to normal. Like all brands in this weird year, we had to navigate a myriad of challenges - cultural sensitivities and relevance, production logistics and pinched budgets.
With the first “More” spot, we were one of the first to have a production. But to do so, we had to get really inventive. In this case, we leveraged DPs from around the country to shoot our film. From the comfort of their own homes, during lockdown, these filmmakers used their own family and home as location and talent. Fully remote from beginning to end.
