People are crazy about noosa. So we just kind of got out of the way of that.
A series of animated videos we created, inspired by the tweets and Facebook comments of our multitude of noosa enamored fans.
To announce a Limited Edition flavor for Colorado fans only, we gave them a billboard of their very own, made entirely of noosa lids.
To make our packaging social, we put some superlatives under the lid, allowing people to share how they felt when they tried noosa and flipped their lids about how tasty it was.