MONGOOSE
ANYTHING BUT PAVEMENT
A brand level campaign aimed at reintroducing the brand into the Mountain/Adventure space. Brand efforts for Mongoose have traditionally leaned heavy on BMX, a category they are big players in, but for 2022 and beyond their is a steady shift – focusing marketing efforts on legitimizing the brand in MTB, gravel and freestyle. There are big product launches in these competitive product seqments coming soon…this is a campaign to begin planting the seed - Mongoose is going to be a brand to watch in the dirt.
In creative partnership with:
Photographer Will Saunders | Producer Rebecca Hynes | DP Cameron Baird
